Brand guidelines
The shape of Kuro & Rin.
A tiny brand system for a small studio. Meant to be read once, then applied lightly.
Logo
The mark is a circle bisected by a small arrow, with a copper full-stop — the studio reading as one considered object. Keep 12px of clear space on all sides. Never stretch or recolour the ampersand.
Colour
Paper
#f5f3ee
--background
Muted paper
#e8e4dd
--secondary
Copper
#c07a4c
--accent
Ink
#2d2d2d
--foreground / ink
Deep ink
#0d0d0d
--primary
Paper is the default surface. Ink carries text. Copper is used sparingly for accents, single-word emphasis, and small marks — never for large fills.
Typography
Display
Fraunces
For headlines and product titles. Weights 500–700. Tracking −0.02em.
Body
Inter
For running text, UI, prices. Weights 400–600. Numerals set tabular.
Scale
Aa · display 6xl
Aa · display 4xl
Aa · display 2xl
Aa · body lg
Aa · body base (muted)
Aa · eyebrow
Voice
Warm, not soft.
We speak plainly. No "iconic", "curated" or "elevated".
Honest about trade-offs.
If a piece takes eight weeks to ship, we say so.
Small on purpose.
Kuro & Rin is two people. The writing sounds like it.